Brands use the birth of royal baby number three to boost their communications

Brands use the birth of royal baby number three to boost their communications

After reading PR Week’s latest article, it brought to light how jumping on the royal baby bandwagon is a clever communications initiative to gain positive PR for your brand. A celebration of a newborn encourages relationships to flourish in everyday situations, however brands who market their products with added feelings of patriotism, increase their chances of forming passionate relationships between them and their relevant stakeholders. This I believe, is because our nation is filled with feelings of pride and joy, whenever there is an announcement of new life within the royal family. Continue reading “Brands use the birth of royal baby number three to boost their communications”