My work experience placement at Aira Digital

After recently spending two weeks shadowing the PR and Content team at Aira I truly feel I have learnt so much, both about myself and about the industry. I thought coming out of first year at Uni, studying BA Public Relations, into an intense 9-5 working environment might be slightly overwhelming, however as soon as I walked into Aira I was greeted with friendly faces. From executives, to strategists, to the Co-Founders, everyone at Aira treated me as part of the team and took time out of their day to meet with me and chat through their niche/specialist topics. Continue reading “My work experience placement at Aira Digital”

Brands use the birth of royal baby number three to boost their communications

Brands use the birth of royal baby number three to boost their communications

After reading PR Week’s latest article, it brought to light how jumping on the royal baby bandwagon is a clever communications initiative to gain positive PR for your brand. A celebration of a newborn encourages relationships to flourish in everyday situations, however brands who market their products with added feelings of patriotism, increase their chances of forming passionate relationships between them and their relevant stakeholders. This I believe, is because our nation is filled with feelings of pride and joy, whenever there is an announcement of new life within the royal family. Continue reading “Brands use the birth of royal baby number three to boost their communications”

A quick break to Valencia

A quick break to Valencia

After just getting back from a few days in the Spanish sunshine, I feel positive about the future. While this was just a quick trip away with my family, it opened my eyes to cultural variation and potential opportunities in cities across Europe. Even the smallest things, from the times Spanish people eat their meals to the food markets, where every Valencian citizen seemed to do their weekly shop; really did highlight to me how different the culture is to London. Below I will list 3 pieces of advice for anyone visiting Valencia. Continue reading “A quick break to Valencia”

How I spent 3 nights in New York City

How I spent 3 nights in New York City

After recently getting back from 3 nights in the Big Apple, I thought I’d take the opportunity to share my itinerary for anyone planning their own trip to this great city. Before travelling to NY, I was apprehensive that 3 nights may not be enough time to see all the sights and take in all the amazingness the city had to offer. However, I just about managed to squeeze everything in and have an amazing trip! Below I will list my day by day routine, including all the best sights, restaurants and shops to make sure you visit! Continue reading “How I spent 3 nights in New York City”

Reflecting on my first term of Uni

Reflecting on my first term of Uni

After conquering my first term at University I feel it’s a good time to reflect on this big lifestyle change! On the whole, I would say Uni life has treated me very nicely so far, however I was totally unprepared for how overwhelming it can be at times. In this post I’ll discuss my 3 top tips on how to settle into your new life, as well as how to deal with things when they get a little tough. Obviously, these are personal to me, however I hope they can help fellow students too. Continue reading “Reflecting on my first term of Uni”